George Weston Foods Limited (GWF) makes some ofAustralia’s and New Zealand’s favourite food, satisfying people’s hunger forauthentic, exceptional food every day. Renowned in New Zealand for our iconicbrands including Tip Top® Bread, Burgen, Ploughmans, Golden, and Big Ben we area top FMCG business producing a wide range of mainstream bread, bakery snacksand pies. Whatever your age or taste, there is a baking product to suit you.
About the Opportunity
This position is responsible for developing andimplementing profitable and successful marketing strategies for a beloved NewZealand bakery brand. Specifically, this role takes ownership for theleadership, direction and management of the marketing, NPD and categorystrategies within the designated brand portfolio.
Developing and delivering against the strategic direction for a specific portfolio of brands, and optimising the brand positioning and range architecture to achieve business objectives.
Successfully manage and champion new product development. Managing the process from concept development to implementation and review delivering measurable results within set lead times and cost constraints.
Effectively manage communications between all internal and external stakeholders. This role involves extensive interaction with marketing, sales, operations, procurement, product development and other members of cross-functional teams.
Responsible for delivery of the GWF NZ Baking marketing strategy for the brand you are the owner of. This includes the development of marketing plans through market trends and insights, overseeing NPD and EPD activity across the brand portfolio, and delivering customer and channel focussed marketing activities.
Brand champions should have the followingattributes
Proven working experience as Brand Manager or an experienced Assistant Brand Manager ready to take the next step in their career
+5 years’ experience in FMCG marketing
A drive for results and leaderships skills
Ability to analysis trends and market performance to identity new opportunities
Highly creative with ability to think outside the box
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Action and results oriented
Strong project management skills with proven results of delivering OTIF
Most importantly, you need to be a team player that build relationships fast and in a collaborative way.
If this role sounds like you and you are looking for a new, exciting position then apply now! Applications close on15 April 2020.
Applicants for this position will be required toundertake pre-employment screening tests, including Drug & Alcohol testing.
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