Job Title: Brand Manager – FashionLocation: Auckland, New ZealandClient: An innovative, trend-forward brand known for fashion, clothing, footwear and accessories!The Role:As the Brand Manager, you will be the architect of our client's brand's strategy and identity.
You'll work across all aspects of the brand's development, from product messaging and marketing campaigns to customer engagement and digital presence.
This is a pivotal role where you'll drive the brand's narrative, ensuring a consistent and compelling voice across all channels and touch points.
If you're a creative, strategic thinker with a knack for storytelling, this is the perfect opportunity to leave your mark.Key Responsibilities:Brand Strategy & Vision: Develop and implement the overall brand strategy, ensuring alignment with the company's long-term goals.
Refine and maintain the brand's identity, messaging, and tone across all channels.Campaign Development: Lead the ideation, execution, and analysis of multi-channel marketing campaigns that resonate with target audiences and showcase the brand's unique position in the market.Cross-functional Collaboration: Partner with teams across product design, sales, digital, and PR to ensure a seamless and cohesive brand experience across all customer touch points.Market & Trend Insight: Stay ahead of market trends, consumer behaviours, and competitor activity.
Use these insights to inform strategy and keep the brand fresh, relevant, and ahead of the curve.Brand Consistency & Guidelines: Ensure brand consistency across all mediums; digital, print, in-store, packaging, and social media.
Create and maintain detailed brand guidelines for internal and external teams.Customer Engagement & Loyalty: Develop initiatives to foster long-term relationships with customers, drive brand loyalty, and expand the brand's presence through organic engagement and influencer partnerships.Performance Monitoring & Reporting: Track the performance of brand initiatives using data-driven insights.
Regularly report on KPIs, adjust strategies as needed, and optimise campaign outcomes to meet growth targets.What We're Looking For:Proven Brand Management Experience: 3+ years in brand management or marketing, ideally within fashion, retail, or a lifestyle brand environment.Creative & Strategic Mindset: Strong ability to think creatively while developing and executing strategic brand initiatives.
A keen eye for detail, with a talent for bringing ideas to life in innovative ways.Fashion & Market Knowledge: A solid understanding of industry trends, consumer behaviour, and market dynamics.Excellent Communication Skills: You can craft compelling brand stories and communicate effectively with diverse audiences, from customers to stakeholders.Digital & Social Media Expertise: Comfortable managing digital marketing efforts and leveraging social media platforms to elevate brand awareness and engagement.Collaborative Leadership: Ability to lead and inspire cross-functional teams, while working collaboratively to achieve common brand goals.Results-Oriented: A data-driven approach to brand management, with the ability to analyse performance and optimise strategies for better outcomes.Interested?
Apply now via the link or send your CV to Zali Oulton at ******
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