Brand Management (Marketing & Communications)
Full time
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Are you passionate about local brands? Do you have experience developing NZ brand Strategies? Do you thrive on creating innovative strategies to drive sales and growth? If so, Barker's has an exciting opportunity for you!
At Barker's, we're continually exploring new and innovative ways of doing things and we've got ambitious plans for further growth! With a rich heritage in crafting premium food and beverage and we are committed to being a recognized and preferred brand in the NZ market.
We are excited to be searching for a Brand Manager to join the sales and marketing team to drive and develop brand strategies for our FMCG channel and support growth across all Barker's brands.
This role is responsible for:
Developing and executing comprehensive brand strategies that drive growth and profit.
Utilizing market insights to identify trends and develop industry expertise.
Collaborating with cross-functional teams to ensure brand consistency across all channels.
Building a strong culture for the Marketing and FMCG teams.
Developing and leading innovation projects in line with business priorities.
Analyzing brand activity performance and adjust strategies to maximize ROI.
Maintaining and building relationships with key stakeholders, including clients, partners, and media.
What We're Looking For:
Proven experience in brand management in New Zealand or a similar role in the FMCG Industry.
Strong understanding of market research, consumer behavior, and brand positioning.
Interest in food trends with a personal passion for good food
Excellent communication, organizational, and project management skills.
Creative mindset with the ability to think outside the box and innovate.
Proficiency in marketing software and tools
Bachelor's degree in Marketing, Business, or a related field.
Why Barkers?
Innovative Culture: Be part of a forward-thinking team that embraces creativity and new ideas.
Growth Opportunities: We invest in your professional development and career advancement.
Competitive Compensation: Enjoy a competitive salary and benefits package.
Ready to make your mark? Apply now and let's create something extraordinary together!
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