Brand & Activation ManagerRequisition ID: 8325
Introducing Suntory OceaniaCraft your future with Suntory Oceania, a new $3b multi-beverage partnership between Suntory Global Spirits and Suntory Beverage & Food. Underpinned by quality, craftsmanship and a strong sense of purpose, our exciting new partnership will be powered by two manufacturing sites, five distribution centres and more than 1500 Suntorians across Australia and New Zealand.
Our market-leading portfolio will have over 40 brands, including Jim Beam and Maker's Mark Bourbon, Hibiki Japanese Whisky, Canadian Club Whisky, -196, V Energy, Maximus, and Suntory BOSS Coffee. As One Suntory, we will be positioned as the fourth largest beverage player in the region, ready to ignite the category, creating more beverage moments from sunrise to sunset. Together, we will bring the best of Suntory to Oceania.
The opportunityThe Brand & Activation Manager role involves developing and implementing annual marketing plans for the Juice Portfolio to achieve sales, share, and profit targets. This includes creating sustainable, compelling, and differentiated consumer propositions, championing executional excellence throughout the organization, and leading and managing the full marketing mix.
Additionally, the role is responsible for the development and execution of brand activation plans for Maximus and the Juice Portfolio, ensuring consistent brand presence at and near points of purchase. This involves working with brand leads to maximize through-the-line activity, considering both the shopper and the consumer in the creative process, and collaborating with brand leads to deliver partnership activations and execute activation events.
Key responsibilities include: Develop and execute annual product plans for the Juice Portfolio.Deeply understand the 'what' and 'why' of consumer and shopper behaviour within the portfolio / brand and category.Day to day management of the Juice Portfolio.Develop and execute activation plans for Maximus and the Juice Portfolio.Manage marketing budget allocations.What's in your toolkit?Experience in marketing within FMCG.Clear understanding of consumer desirability and shopper behaviour.Experience developing brand and/or activation plans.The capacity to operate autonomously and collaboratively.Proven ability to influence and persuade stakeholders to achieve desired outcomes.Unleash your SpiritAs Suntorians we believe in Dreaming Big and Growing for Good. We take pride in our sustainability, diversity, equity, and inclusion initiatives, striving to grow responsibly and inclusively. If you are ready to unleash your spirit with Suntory Oceania, then please apply today.
We want our interview process to be as inclusive as possible. If you require any adjustments as part of the process, do not hesitate to let us know.
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