The Hired Guns are seeking a highly skilled B2B Brand Marketing Manager to develop breakthrough go-to-market strategies that will help elevate this global lifestyle platform's brand partner positioning.
The Nitty Gritty The backstory on the organization and why they need to hire you! This renowned media company is revolutionizing the way it represents itself to brand partners. So they're seeking a passionate and proactive B2B Brand Marketing Manager to develop new go-to-market strategies, create engaging materials for their suite of advertising products and tentpole initiatives, and develop consistent brand messaging. This role supports the Advertising and Partnerships Solutions business and reports into the B2B Brand Marketing Lead. Collaboration is key as you will work across multiple facets of marketing, including sales marketing and enablement, product marketing, PR, thought leadership, and client comms. You'll be tasked with writing compelling marketing content for presentations, social copy, and email comms. Plus, you'll be an integral player in the creation and management of B2B marketing resources… including toolkits, trackers, budgets, and more. You'll work hip-to-hip with the PR agency on press, social copy, award submissions, speaking engagements, and thought leadership promotion. Assisting in the strategizing, planning and execution of all events and conferences will be crucial. In short, you'll be able to steer strategy and positioning for a top-tier global lifestyle platform: your voice will be heard, and you'll actually see things come to fruition by the end of Q1!
This role will be remote at first, later transitioning to hybrid with one or two days per week onsite in either Boston or New York City. Why You? How you'll know if you're a fit… You're a marketing maven and a lover of all things lifestyle. You're a self-identified global citizen who loves to travel and explore new cultures, people, and places. The ideal candidate has a minimum of 5 years of experience in a B2B marketing role at a media or tech company, with a Bachelors' degree in Marketing, Business, or related field. You possess deep knowledge of the media and advertising landscapes and you have an integrated marketing mindset. A passion for creative excellence in storytelling through multiple media types – both visual and written – is necessary. Plus, you have demonstrated experience in brand and creative strategy for enterprise businesses and consumers. It goes without saying that you have excellent written and verbal communications skills. It's a huge plus if you have superb deck-creation capabilities with proficiency in Google Slides. If you're a self-starter with the ability to own processes from start to finish, then this is the job for you.
The Inside Skinny Why you should quit your job right now and join this organization! This is a rare opportunity to join a well-established brand that is redefining its place in the global media market. It has the feel of a tech-media startup, but has the full suite of amenities that come with working for a well-resourced, highly lauded brand. If you do this job right, you can say you had a hand in re-creating the vision and execution of this brand's voice and positioning. Think little risk … and a lot of reward.
The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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