Brand Management (Marketing & Communications)
Full time
We are looking for a superstar Senior Brand Manager to join us at Moochi and bring the Moochi brand to life. You will have a deep understanding of customers and lead our thinking to connect, drive awareness and relevance, and grow sales.
You will lead a creative team including a Creative Lead, graphic design, content, and photography specialists who develop assets across social media, ecommerce, physical stores, and other communication channels as required.
You will collaborate closely with the Digital Marketing and Ecommerce Manager and creative stakeholders in Design and Merchandise to develop all our creative in-house to meet our commercial requirements.
The role will report into the Head of Brand and Merchandise.
About Us
Moochi was founded in Mount Maunganui in 2000 by Kellie and Chris Taylor. This was the beginning of what would become an iconic New Zealand women's clothing brand, with stores across the country and a strong online presence. The Head Office is now based in Auckland. Moochi has a very loyal customer and our purpose is to be the most loved brand in her wardrobe, bringing effortless luxury to her everyday, with an enduring style that will have her feeling confident, always.
We approach everything from our customer's point of view, striving to offer a premium, sensory experience through all touch points. With new products delivering every week, we all work at pace and there is never a dull moment in any department. As a vertical business we control all aspects from design, product development, manufacturing both locally and offshore, to our in-house marketing and sales, through our stores and online.
The role
Lead our Brand strategy and planning in terms of positioning and annual calendar of activities
Maintain and develop Brand Guidelines and ensure that all touchpoints for the customer are consistent and inspiring
Plan and undertake a range of marketing activities including identifying and developing brand partnerships, PR, events, etc.
Lead the creation of inspiring and relevant Brand content
Lead a creative team, and encourage their performance and development
To be considered for this role, you will demonstrate senior capabilities in the following areas:
Experienced brand marketer, ideally with fashion experience
Have an understanding of the breadth of marketing activities and be able to articulate clear career successes
Commercial savvy – an understanding of the drivers of business performance and profitability, balanced with an obsession with customer satisfaction.
Strong leadership skills - ability to drive and motivate your team.
Be a collaborator, able to work closely with the SLT to leverage opportunities
An improvement orientation, able to identify and execute continual incremental improvements, with an evolution not revolution mindset.
Strive for excellence in everything you do, best in class is your standard.
A curious and open thinker – the ability to ask questions and provoke outside the box discussion, with a willingness to consider alternative points of view.
Being able to pivot and problem solve where things do not go to plan.
Play a part in the overall Moochi team. We are firm believers success is only achieved when we are all in-gear and working together as a team.
Apply now with your CV to register your interest in this role so we can start the conversation!
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