Marketing Automation Specialist

Auckland City, AucklandDevelop and design campaigns that reach thousands of prospective students & alumniGreat employee benefits including free study, free gym membership and generous leave allowancesFull time, permanent role based in Auckland CBDAuckland University of Technology is a vibrant, innovative and rewarding place to work. As one of the worlds top 30 millennial universities, we are committed to inspiring new thinking and where employees have the chance to make a real difference to the student experience through their roles. We have over 30,000 students and 3000 staff across our three teaching campuses. We have a great team culture and there's always something happening around campus to provide you with inspiration!As a Marketing Automation Specialist, you will be responsible for the operations and optimisation of the marketing automation platform and manage continual development of multi-touch marketing automation campaigns. This will include on-going system and campaign optimisation and architecture, strategic planning, design and development. You will champion best practice procedures to optimise existing system functions as well as creating new processes where necessary.This role has a large focus on the strategy and planning of campaigns, which will provide you an opportunity to showcase your own creative flare. You'll have a keen eye for detail and understanding data flows and integrations, whilst optimising lead scoring and the lifecycle model.To thrive in this role, you must have:2 years digital marketing experience, with use of marketing automation platforms (Marketo) preferredConfident communication skills and ability to engage with different stakeholdersAn analytical forward-thinking approach with a high level of attention to detailPassion, drive and creativity to ensure each campaign gets optimal reachWhat's in it for you:Work life balanceProfessional development time and fundsGenerous leave allowancesFree study opportunitiesFree membership to AUT gymsSee here for our full range of staff benefits.This role offers a fantastic place to work in a dynamic and high performing team who operate in a close and collaborative environment.For a confidential discussion, please contact Jas Khan, Recruitment Consultant at **********ference: 70850Applications close: Wednesday 8th April at 11.55PM