Marketing and Social Media Lead, Penrose (part time) Drake New Zealand is on the lookout for a skilled and driven Marketing and Social Media Lead to join our team.
This role involves managing and enhancing the online presence of two distinct brands: Drake, a leading recruitment agency, and Medox, which specialises in medical and homecare recruitment and services.
This mid-level position is perfect for someone who thrives on execution, creativity, and the challenge of growing brand engagement in both sectors.
KEY RESPONSIBILITIES INCLUDE: Communications and campaign management : Manage all communications and campaigns across Drake Core and Medox with a focus on positive outcomes, brand growth and audience engagement.
Social Media Management : Develop, implement, and manage tailored social media strategies for both Drake and Medox, considering the unique audiences and goals of each brand.
Actively monitor and respond to social media interactions, fostering a positive community and ensuring timely communication with followers and clients.
Content Creation : Create and curate engaging, relevant content across all social media platforms, ensuring consistency with each brand's voice and values.
Analytics and Reporting : Regularly analyse performance metrics, providing insights and adjusting strategies to achieve or exceed key performance indicators (KPIs).
Paid Social Media Advertising : Collaborate with the digital marketing agency to enhance the effectiveness of paid social advertising campaigns, with a focus on boosting engagement and conversion rates.
Trend Monitoring : Stay up-to-date with the latest social media trends, tools, and best practices to keep our strategies fresh and competitive.
Event management : Own and manage all events, whether internal or external, for Drake Core and Medox, with a focus on positive outcomes and seamless attendee experiences.
Collaboration : Work closely with internal teams to align social media efforts with broader marketing initiatives and recruitment goals.
KPIs: Social Engagement Growth : Achieve consistent growth in follower count, likes, comments, and shares across all social channels for both Drake and Medox.
Advertising Effectiveness : Increase engagement rates and conversions from paid social media campaigns, contributing to business growth.
Brand Awareness : Enhance the visibility and reputation of both Drake and Medox within their respective markets through strategic content and social media management.
SKILLS AND EXPERIENCE: Experience: 2-3 years of experience in marketing, communications and social media management, ideally within the recruitment, not-for-profit, disability or healthcare sectors.
Skills: Strong understanding of various social media platforms (e.g., Facebook, Instagram, LinkedIn) and their specific audiences.
Communication: Excellent written and verbal communication skills, with the ability to craft messages that resonate with different audiences.
Creativity: A creative thinker who can generate innovative content ideas and adapt strategies to meet evolving business needs.
Independence: Ability to work independently, manage time effectively, and juggle multiple tasks simultaneously.
Technical Skills: Familiarity with social media analytics and reporting tools, as well as experience with paid social media advertising.
DRAKE STAFF BENEFITS INCLUDE: Subsidised health insurance and discounts on gym memberships Strong onboarding and training programme with regular national training initiatives and study assistance Various recognition awards Morning tea, gift vouchers, and milestone awards for work anniversaries Paid birthday leave Paid volunteer day each year Other great benefits include discounts with ANZ, SpecSavers, Lumino the Dentists and more!
INTERESTED?
If you have the right skills, experience, and creative flair to take our digital marketing presence to the next level, please APPLY now or call Odette on 09 478 0057 for a confidential chat.
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