**Job Title:** Digital Marketing Manager
**Company:** HD Supply Holdings
**Location:** Dunedin, Otago, NZ
**Job Type:** Part-Time
**Seniority Level:** Associate Level
**Years of Experience Required:** 3
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**Job Description:**
HD Supply Holdings is seeking a dynamic and motivated **Digital Marketing Manager** to join our team in Dunedin, Otago. In this role, you will be responsible for developing and executing effective digital marketing strategies that drive brand awareness, customer engagement, and revenue growth. As a part-time member of our team, you will work collaboratively with various departments to ensure that our digital marketing efforts align with our overall business goals.
**Key Responsibilities:**
1. **Digital Strategy Development:**
- Formulate and implement digital marketing strategies that engage target audiences and drive traffic to our website.
- Stay updated on digital marketing trends and emerging technologies to ensure our strategies remain competitive.
2. **Content Creation & Management:**
- Develop, curate, and manage compelling content for various digital platforms, including the company website, social media, email marketing, and blogs.
- Collaborate with graphic designers and other creatives to ensure brand consistency across all channels.
3. **Social Media Management:**
- Manage and grow HD Supply Holdings' social media presence by creating and scheduling posts, engaging with followers, and analyzing performance metrics.
- Implement social media campaigns that align with product launches and promotional events.
4. **SEO & SEM:**
- Optimize website content and structure for SEO to enhance organic search performance.
- Manage and analyze pay-per-click (PPC) advertising campaigns to achieve maximum ROI.
5. **Email Marketing:**
- Design and execute targeted email marketing campaigns to nurture leads and maintain customer relationships.
- Monitor and analyze campaign performance metrics and make data-driven adjustments as needed.
6. **Analytics & Reporting:**
- Utilize analytics tools (e.g., Google Analytics, social media insights) to track, analyze, and report on the performance of digital marketing initiatives.
- Present actionable insights to management to drive future marketing strategies.
7. **Collaboration & Communication:**
- Work closely with cross-functional teams, including sales, product management, and customer service, to ensure alignment and support for digital initiatives.
- Communicate effectively with team members and stakeholders to inform them of project progress and results.
8. **Budget Management:**
- Contribute to the planning and monitoring of the digital marketing budget to ensure efficient allocation of resources.
**Qualifications:**
- A minimum of 3 years of experience in digital marketing, preferably in a managerial capacity.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO tools, social media management software).
- Proven experience in developing content and managing digital campaigns across various channels.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in using analytics tools to track, analyze, and report on performance metrics.
**Personality Traits:**
- **Driven:** A self-motivated individual with a strong desire to achieve set goals and objectives.
- **Passionate:** Enthusiastic about digital marketing and committed to staying current with industry trends.
**Soft Skills:**
- **Planning:** Exceptional organizational skills to manage multiple projects simultaneously and meet deadlines.
- **Problem-Solving:** Quick thinker with the ability to address challenges and find effective solutions.
**Benefits:**
- Profit sharing opportunities based on performance.
- Coverage for travel and spending expenses related to work activities.
- Comprehensive medical coverage to support your health and well-being.
- A working environment that fosters unlimited personal and professional growth.
**Application Deadline:** October 17, 2024
**Equal Opportunity Statement:**
HD Supply Holdings is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds to apply.
Join us at HD Supply Holdings and contribute to a team that values innovation, collaboration, and the growth of our staff!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.