Digital & Search Marketing (Marketing & Communications)
Full time
About Us: At PURE Sports Nutrition, we are dedicated to crafting top-tier products that fuel clean performance. Our range, made in New Zealand, caters to exercise and overall well-being. We proudly sponsor sports at all levels, from grassroots to high performance, both locally and internationally.
Established in 2012, PURE Sports Nutrition emerged from our quest for sports nutrition that meets the highest standards in taste, performance, with quality ingredients backed by science. We not only focus on product excellence but also on supporting and uplifting our community, believing that good nutrition is integral to a healthy, active lifestyle. Join us to fuel your career with quality at PURE Sports Nutrition.
About the Role: We are seeking a dynamic and experienced Digital E-commerce Manager to join our team. As the Digital E-commerce Manager, you will be responsible for driving online sales growth and enhancing the digital shopping experience for our customers. You will play a pivotal role in developing and executing our e-commerce strategy, managing our online platforms, and optimising our digital marketing efforts to maximise revenue.
Key Responsibilities:
Develop and implement the overall e-commerce strategy in alignment with company goals and objectives, including content writing and content creation.
Manage and optimise our e-commerce platforms to ensure seamless customer experience and increased conversion rates.
Manage our SEO (search engine optimisation) and digital advertising offers, specifically Google and Meta.
Monitor online sales performance and identify areas for improvement; propose and implement solutions to drive sales growth.
Collaborate with marketing and sales to create and execute digital marketing campaigns that drive traffic, increase engagement, and promote brand awareness.
Analyse customer behaviour data to identify trends and opportunities for optimization; utilise insights to enhance user experience and increase customer retention.
Stay updated with industry trends, best practices, and emerging technologies in e-commerce and digital marketing.
Work cross-functionally with IT, sales, and product teams to ensure alignment and support for e-commerce initiatives.
Manage relationships with external vendors, agencies, and partners to support e-commerce operations and initiatives.
Manage and track the e-commerce budget, ensuring effective allocation of resources to meet goals while optimising spend on technology, marketing, and platform enhancements.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (5 years) in e-commerce management, preferably in the sports nutrition or health products industry.
Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing strategies.
Proficiency in web analytics tools (e.g., Google Analytics) and CRM software.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Excellent communication and interpersonal skills; ability to collaborate effectively with cross-functional teams.
Additional Qualities:
Impact: We value people who have a tangible impact, not those who simply want to put in the hours, show face, and do busywork.
Ambition: We love people who aspire to greatness! They inspire those around them and raise the relative bar.
Teamwork: There is no job too big or too small for anyone - we all do whatever it takes to get stuff done.
Speed: A good plan aggressively executed now is better than a perfect plan executed next week.
Value: Ensure work delivers value to the customer; it's more important to solve the right problem poorly than solve the wrong problem well.
Learning: We are life-long learners; we come to work and expect to learn something new every single day!
PURE is excited to welcome a talented individual to our team. Apply today with your resume and a cover letter, or email ****** for further information.
This role is based in Christchurch. All applicants must be legally able to reside and work in New Zealand to apply for this role.
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