Orba Shoes Limited – Wellington Central, North Island
Are you a media professional inspired by the opportunity to help transform an industry and address a global challenge? Are you driven to excel, have a passion for apparel or footwear, innovation, involvement with best practices in sustainability and sourcing, and aspire to international leadership by example?
Key tasks:
Review and update PR plan, from strategic planning to support from research and white papers.
Structured publicity for 6 to 12 months around 12 innovations in business and renewable materials.
Craft press releases, pitches, and stories.
Build relationships with journalists, influencers, and strategic partners.
Execute PR campaigns in NZ and international media, for consumer, sustainability, business, shoe trade, and materials trade sectors.
Support spokesperson with media inquiries and interview preparation.
Track campaign success, generate media coverage reports.
Monitor and report marketing metrics, including visits, relative to publication of PR.
Additional tasks:
Input to product and marketing planning.
Increasingly pro-active PR efforts.
Organise media events, manage prospective issues, pre-empt crises.
Lead crisis communications.
Support internal communications.
Maintain projects, jobs, and tasks lists and planning for role.
Timesheets and role accountability.
Key skills:
Media relations tools, such as Cision, Meltwater, or Muck Rack for managing media outreach.
Strong proficiency in MS Office suite, particularly in Word for drafting press releases and Excel for media tracking.
AI Tools: develop and use for research, improve supporting papers, content creation, media analysis, and optimizing press releases.
Content creation tools: Canva, Milanote, or Adobe Spark for creating visual media assets.
Social media platforms for public perception monitoring and engagement.
Reporting, track media coverage, generate reports, and analyze campaign effectiveness.
Other skills:
Personable, outgoing, and excellent comprehension of written English, reports, and research.
Demonstrable comfort with social media.
Knowledge of sustainability-related practices and vernacular.
Knowledge of footwear, apparel, and retail.
We're looking for an experienced PR person who can amplify Orba's powerful stories and support business objectives. Full support and mentoring are available from experienced co-founders and sub-contractors committed to the vision and mission.
If you want to share in significant career and financial rewards on achieving these business objectives and participate in developing and executing future PR strategies, this could be for you.
Remuneration and incentives:
Longevity of commitment, partnership in a shared passion for our mission, and achievement of objectives can be richly rewarded. A competitive, market-rate base salary range has been estimated, adjustable to reflect each applicant's expertise and any adjustments to the role.
Flexibility:
We are open to sensible flexibility in every aspect of each role, including full or part-time for applicants demonstrating long-term commitment.
Action:
If you're excited to join this journey, check www.orbashoes.eco to see our other ads. If you feel we align, send your CV, cover letter, and any other information to ******.
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