ABOUT US First Light Farms (FLF) is a fast growing, innovative grass-fed Wagyu beef and venison company based in New Zealand. Our promise is to produce and provide our growing community of conscientious consumers with delicious meat, raised right, by people who truly care. Our customers appreciate being able to purchase high quality, good to eat meat. We strive to find a balance between creating a quality product for our consumers to enjoy, whilst being kind on our environment. Our wagyu cattle are raised as nature intended on lush pasture eating 100% grassfed diet. We try wherever possible to minimise the impact of our operations on the planet.
ABOUT THE ROLE Join us in sharing the extraordinary story of our sustainably raised, grass-fed Wagyu beef and venison. We are seeking a passionate digital savvy Brand Manager who understands premium food marketing and can shape and elevate our brand strategy. This is a full-time position based at our head office in Havelock North. This is a unique opportunity to operate as our dedicated Marketing lead in New Zealand, you'll drive local brand strategy and growth, reporting to our Group Marketing Manager in Los Angeles.
KEY RESPONSIBILITES Delivering of marketing plan Execute ecommerce strategy for NZ market Manage website and social media channels Create engaging content aligned with the brand Oversee design for new product development Control and manage all work through our external design studio ABOUT YOU Bachelor's degree in Marketing, Business or related field 3+ years of brand management experience, preferably in premium food/beverage Strong understanding of luxury food marketing and consumer behaviour Digital marketing expertise, especially in premium D2C Team player with highly effective communication skills Self-motivated comfortable working autonomously BENEFITS Quarterly meat packs Great discounts on First Light products Modern office facilities in Havelock North Flexibility – work from home and office If this position sounds like something you would be interested in, please apply via Seek, with your cover letter and resume.
First Light is committed to attracting, developing and retaining the very best people by offering an inclusive working environment for all employees. We are committed to promoting diversity, equity and inclusion.